To really remain competitive in today’s climate, consider maintaining
a presence for your dental
practice on Facebook.
In addition to maintaining a profile, these days it’s pretty
critical for dental practice owners to be advertising
on Facebook. Most of your
clients and potential clients are using Facebook. What better place to reach them?!
Here’s the thing though… Maintaining a page and posting
regularly are completely different from advertising. Thanks to some algorithm updates in recent
years, your posts to your dental practice’s Facebook Page will only be seen by
approximately 1.6 - 2 percent of your followers - without engagement. This means that if you have 100 followers on
your page, without any engagement on your post, you’ll at most reach
only 20 of your followers. The more
engagement your post has, the more people Facebook will show it to - unless you
pay to boost the post to a larger audience, in which case, your post will be
seen by many more people (depending on your target audience and budget).
Still need a bit more convincing? Maintaining a Facebook Page for your dental
practice makes it easy for your friends and family members to recommend your
practice. It is also another platform in
which your patients can leave reviews.
Many of those just starting out with Facebook Advertising aren’t
aware of the full scope of capabilities and tend to rely on just boosting a
post. While boosting a post can help you
generate brand awareness, increase your engagement, increase Page followers and
drive traffic to your website, it doesn’t do as well in terms of converting
viewers to clients in comparison to Facebook Ads.
Facebook Ads are advertisements created through Business
Manager/Ads Manager linked to your account.
Facebook Ads lets you create a custom audience based on defined
demographics or even using your current list of clients. Perhaps you wanted to offer a special
promotion to your current clients for your practice’s anniversary. You have the ability to import your contacts
into Facebook and use that to create a custom audience to advertise to. You also have the ability to create lead
forms in which someone would provide their contact information to you for you
to reach out to. The possibilities are
Your competitors are advertising on Facebook.
Reach your target audience where they are - and
most of them are on Facebook.
Your current customers are using Facebook.
Create a custom audience to remarket to those
who have left the practice.
Build brand awareness.
Drive traffic to your website.
Generate new leads for your practice.
Build relationships by providing valuable
information - such as by posting and boosting your blogs.
To begin your Facebook Advertising journey, you first need
to have a Facebook Business Page. This
page is different from your personal profile.
Your page should be optimized to include:
Current contact information
Add a profile and cover photo such as your logo
for your profile picture and a photo of your office for your cover.
Add a call to action button like “call now” or
Complete the “our story” section - this is a
great place for a team photo
Post valuable, relevant and timely content
Humanize your brand and celebrate your successes
and milestones with your followers
Get rid of any unused tabs on your page
Share it - Add social links to your website,
email signature block, etc.
We want to see your dental practice thrive, which is why Dental B-School has put together a
collection of free
resources to help you along your journey.
Get in touch with us
today to schedule your strategy session.