

When making this determination, you really need to put
yourself in the eyes of your current and new patients.
Some things you’ll want to consider when determining what
sets your practice apart from the competition are:
·
When a patient has been referred for the first
time, is it easy to find your location?
·
Do they have to drive around until they find a
space?
·
How far is the parking from your entrance?
·
Is your receptionist a greeter?
·
When this new patient walks in,
what do they see?
·
Once the new patient has met
your receptionist, has seen your office presentation, how does the remainder of
your staff communicate to them?
·
Does your staff really care
about the new patient?
·
Are your staff members happy and
kind to them?
·
Does your staff believe and
communicate that dentistry can change lives?
· What kind of dental equipment do you have, and do you communicate about it to your patients?
These questions can be broken down into a few categories:
Those first couple of questions are aimed at visibility and access. New clients begin to form an opinion of you
and your dental practice before they even meet you. Your visibility and access should be
differential.
Having a personable and friendly receptionist can help to
create a warm and welcoming environment your patients will want to be in. This will speak volumes about you and your
practice. Putting yourself in the
mindset of a patient, would you really want to be going to the dentist? There are many other fun things that you
could be doing with your time. Ensure your patients feel welcomed - every
single time they visit your practice.
Make them feel like they are a part of your family.
When a new patient walks into your office, what do they
see? Your
office needs to reflect your staff, you and the type of dentistry you
provide. Just like the atmosphere, your
space should be a warm and welcoming environment.
Another item that should differentiate your dental practice
from others is your staff, your team.
Are they kind and caring? Do they
want to be here? All of those can
influence how a patient views your practice.
If it’s clear that a member of your team does not want to be there, it
will reflect poorly on your dental practice.
You and your team need to be on the same page. This will help to make your patients feel
more comfortable and at ease, which can really help drive some referrals your
way.
As the dentist, you (and your partner, if
you have one) need to impress upon your patients that you are knowledgeable,
experienced and that you care. Take an
interest in your patient’s life by asking questions relating to their hobbies
or family.
All of these actions will not only set you
apart from your competitors, but it could also land you additional referrals
and social media shoutouts - furthering your efforts to build brand awareness
for your dental practice.
Dental
B-School is here to help. Check out
our free
resource section or get
in touch with us today to schedule your consultation.
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Wouldn't it be a good idea to create a course?